![]() Background noise can be blocked, background - blurred, screen - shared, music - simultaneously listened to, and calls - scheduled. One of the keynote announcements this year has been the new developments of the FaceTime app. And you can see it across a range of its additions. It should come as no surprise that Apple is expanding its products to meet the boom in remote work and collaboration. While chasing MAU increases might seem like the intuitively right thing to do, it might not be the answer for every application.įeatures to empower the remote working world As ever, it's important to be intelligent about identifying which metrics matter most for your app. This shouldn't automatically be a cause for concern. Secondly, if users are in control of what apps they see on their screen on a daily basis, those that take a secondary priority could become even less used as their visibility falls. Consequently, their expectations of what good privacy should look like will advance. They are becoming more aware and conscious of their data and the different ways it can be used and abused. First and foremost, it’s shifting customer expectations for future applications. iOS users are now in control of what notifications they get at which parts of the day and which apps are visible when. Apple will also begin obscuring IP addresses of its users during searches, making it harder for companies to track and target users.Īnother new feature that has been unveiled is the new Focus mode. Their Mail app will also be blocking pixel based email trackers, making it difficult for advertisers to know which emails have been opened. The new iOS privacy dashboard could also give users the ability to see which apps are collecting their data and managing the permissions accordingly. It is no longer just about keeping customer data safe, but providing true transparency and control over it. ![]() Privacy is yet again at the forefront of Apple’s software updates agenda, with a particular focus this time on customer experience. IOS users will have more control and visibility over the data shared with app developers
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