If you are familiar with them, here’s a reminder. If you aren’t familiar with them, here’s your chance to hear what the audience at an ELO concert got to hear in the 1970’s. This weekend it’s a concert recorded live on Novemin London – right around the time of their peak popularity. But they became so recognizable to so many people that it was hard not to hear an ELO record on the radio at almost any given time of any given day.īut above and beyond the mechanics of touring and marketing, ELO were also one of the major elements in fusing Progressive Rock with a mainstream audience – they were the link between the complex harmonies and rhythms of a Prog-rock band with accessible tunes, loaded with hooks and phrases for a pop audience. It’s not to say their music on its own didn’t win the audience – it did, and they huge as the result. The whole idea of getting your message across is to keep at it over and over until people notice. But in retrospect, it became the template for later bands to follow. And later I found out they were criss-crossing the country almost continuously for the better part of a year. I got to chatting with the record company publicist and asked how the tour was going and was amazed to find that, once this tour was over, they were coming back and doing it all over again. Electric Light Orchestras smart blend of pop and rock with modernly orchestrated classical music flourished throughout the 70s and 80s, since their sound was one of a kind. Roll Over Beethoven had been released and everyone I ran into was pretty high on the band and the audience was starting to come around. When I first ran into ELO it was around the time of their initial U.S.tour. – BBC In Concert (Electric Light Orchestra) – BBC Radio 1 Electric Light Orchestra (ELO) – phenomenal success by doing it the old fashioned way work and don’t stop.
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